Authentic
Ayurveda
Cold
Pressed
No synthetic
fragrance
Dermat
Tested

Turn back time, the Ayurvedic way

24K gold and saffron meet bakuchi - nature's retinol - in a five-step ritual built to visibly soften lines and restore radiance.

8-Herbs Ayurvedic Radiance Day Serum with Syn-Ake Peptide for deep hydration, all-day glow, and visible firming
β˜…β˜…β˜…β˜…β˜… (204)
$60.00
24K Gold Ayurvedic Anti-Aging Night Cream with Bakuchi Oil, Saffron, and Turmeric
β˜…β˜…β˜…β˜…β˜… (197)
$58.00
Ayurvedic Anti-Aging Night Face Oil with Bakuchi Oil, Dates, and Lychee
β˜…β˜…β˜…β˜…β˜… (325)
$58.00
Night Repair Multi-Peptide Face Serum for a collagen boost, intense hydration, and renewed radiance
β˜…β˜…β˜…β˜…β˜… (288)
$60.00
24K Gold Ayurvedic Brightening Day Cream with Gotu Kola, Saffron, and Mulethi
β˜…β˜…β˜…β˜…β˜… (145)
$56.00
Authentic
Ayurveda
Cruelty
Free

Our Promise

At TruAyur, radiance isn't rushed. Every formula is rooted in classical Ayurvedic texts and hand-finished in small batches β€” no water, no fillers, no shortcuts.

Iconic
Bestsellers

Shop All
24K Gold Bhasma Face Oil with 8 Herbs for Glowing Skin, Dark Spots & Anti-Aging
β˜…β˜…β˜…β˜…β˜… (192)
$60.00
24K Gold Ayurvedic Anti-Aging Night Cream with Bakuchi Oil, Saffron, and Turmeric
β˜…β˜…β˜…β˜…β˜… (197)
$58.00
10-Herbs Navel Oil for Hormonal Balance, Deeper Sleep & Nourished Skin and Lips
β˜…β˜…β˜…β˜…β˜… (260)
$44.00
16-Herbs Luminous Gold Body Oil for Visibly Firmer, Toned & Radiant Skin
β˜…β˜…β˜…β˜…β˜… (183)
$54.00
Zafferano Face Elixir for 24-Hour Golden Glow, Deep Nourishment & Supple Skin
β˜…β˜…β˜…β˜…β˜… (157)
$75.00
8-Herbs Ayurvedic Radiance Day Serum with Syn-Ake Peptide for deep hydration, all-day glow, and visible firming
β˜…β˜…β˜…β˜…β˜… (204)
$60.00
24K Gold Ayurvedic Brightening Day Cream with Gotu Kola, Saffron, and Mulethi
β˜…β˜…β˜…β˜…β˜… (145)
$56.00
Night Repair Multi-Peptide Face Serum for a collagen boost, intense hydration, and renewed radiance
β˜…β˜…β˜…β˜…β˜… (288)
$60.00

The Ritual your
Grandmother knew

Nabhi Chikitsa - the ancient art of navel oiling - for deeper sleep, hormonal balance and skin that glows from the inside.

10-Herbs Navel Oil for Hormonal Balance, Deeper Sleep & Nourished Skin and Lips
β˜…β˜…β˜…β˜…β˜… (260)
$44.00

Shop by Concern

Anti-Aging / Fine Lines
24K Gold Ayurvedic Anti-Aging Night Cream with Bakuchi Oil, Saffron, and Turmeric
β˜…β˜…β˜…β˜…β˜… (197)
$58.00
Ayurvedic Anti-Aging Night Face Oil with Bakuchi Oil, Dates, and Lychee
β˜…β˜…β˜…β˜…β˜… (325)
$58.00
Night Repair Multi-Peptide Face Serum for a collagen boost, intense hydration, and renewed radiance
β˜…β˜…β˜…β˜…β˜… (288)
$60.00
18-Herbs Enriched Under Eye Revival Serum with Licorice Root & Peptides for Brighter, Firmer Under Eyes
β˜…β˜…β˜…β˜…β˜… (122)
$48.00
8-Herbs Ayurvedic Radiance Day Serum with Syn-Ake Peptide for deep hydration, all-day glow, and visible firming
β˜…β˜…β˜…β˜…β˜… (204)
$60.00
Dehydrated Skin
Zafferano Face Elixir for 24-Hour Golden Glow, Deep Nourishment & Supple Skin
β˜…β˜…β˜…β˜…β˜… (157)
$75.00
24K Gold Bhasma Face Oil with 8 Herbs for Glowing Skin, Dark Spots & Anti-Aging
β˜…β˜…β˜…β˜…β˜… (192)
$60.00
24K Gold Ayurvedic Anti-Aging Night Cream with Bakuchi Oil, Saffron, and Turmeric
β˜…β˜…β˜…β˜…β˜… (197)
$58.00
16-Herbs Luminous Gold Body Oil for Visibly Firmer, Toned & Radiant Skin
β˜…β˜…β˜…β˜…β˜… (183)
$54.00
Facial in a Flash – Ayurvedic Ghee Cleansing CrΓ¨me for Facial Massage
β˜…β˜…β˜…β˜…β˜… (102)
$45.00
Ayurvedic Anti-Aging Night Face Oil with Bakuchi Oil, Dates, and Lychee
β˜…β˜…β˜…β˜…β˜… (325)
$58.00
24K Gold Ayurvedic Brightening Day Cream with Gotu Kola, Saffron, and Mulethi
β˜…β˜…β˜…β˜…β˜… (145)
$56.00
Sagging
8-Herbs Ayurvedic Radiance Day Serum with Syn-Ake Peptide for deep hydration, all-day glow, and visible firming
β˜…β˜…β˜…β˜…β˜… (204)
$60.00
16-Herbs Luminous Gold Body Oil for Visibly Firmer, Toned & Radiant Skin
β˜…β˜…β˜…β˜…β˜… (183)
$54.00
Night Repair Multi-Peptide Face Serum for a collagen boost, intense hydration, and renewed radiance
β˜…β˜…β˜…β˜…β˜… (288)
$60.00
24K Gold Ayurvedic Anti-Aging Night Cream with Bakuchi Oil, Saffron, and Turmeric
β˜…β˜…β˜…β˜…β˜… (197)
$58.00
Kansa Gua Sha for Sculpting and Lifting
β˜…β˜…β˜…β˜…β˜… (30)
$55.00
Kansa Wand for Facial and Body Massage
β˜…β˜…β˜…β˜…β˜… (33)
$60.00
Pigmentation / Dark Spots
24K Gold Bhasma Face Oil with 8 Herbs for Glowing Skin, Dark Spots & Anti-Aging
β˜…β˜…β˜…β˜…β˜… (192)
$60.00
Zafferano Face Elixir for 24-Hour Golden Glow, Deep Nourishment & Supple Skin
β˜…β˜…β˜…β˜…β˜… (157)
$75.00
18-Herbs Enriched Under Eye Revival Serum with Licorice Root & Peptides for Brighter, Firmer Under Eyes
β˜…β˜…β˜…β˜…β˜… (122)
$48.00
Dullness
24K Gold Bhasma Face Oil with 8 Herbs for Glowing Skin, Dark Spots & Anti-Aging
β˜…β˜…β˜…β˜…β˜… (192)
$60.00
Ayurvedic Anti-Aging Night Face Oil with Bakuchi Oil, Dates, and Lychee
β˜…β˜…β˜…β˜…β˜… (325)
$58.00
Zafferano Face Elixir for 24-Hour Golden Glow, Deep Nourishment & Supple Skin
β˜…β˜…β˜…β˜…β˜… (157)
$75.00
Ayurvedic facial cleanser with Mulethi and Saffron
β˜…β˜…β˜…β˜…β˜… (115)
$30.00
24K Gold Ayurvedic Brightening Day Cream with Gotu Kola, Saffron, and Mulethi
β˜…β˜…β˜…β˜…β˜… (145)
$56.00
Facial in a Flash – Ayurvedic Ghee Cleansing CrΓ¨me for Facial Massage
β˜…β˜…β˜…β˜…β˜… (102)
$45.00
Hair Fall / Damage Repair
MahaBhringraj Hair Oil with 29 Ayurvedic Herbs for Visibly Thicker Hair, Scalp Nourishment & Relaxation
β˜…β˜…β˜…β˜…β˜… (122)
$46.00
Ayurvedic hair cleanser with Bhringraj and Shikakai
β˜…β˜…β˜…β˜…β˜… (144)
$30.00
Ayurvedic Hair Serum With 11 Herbs For Stronger Hair, Tamed Frizz and Radiant Shine
β˜…β˜…β˜…β˜…β˜… (131)
$54.00
Kansa Hair Comb – Ayurvedic Detoxification for the Scalp and Healthy Hair
β˜…β˜…β˜…β˜…β˜… (27)
$55.00
Cleansing / Pore Care
Ayurvedic facial cleanser with Mulethi and Saffron
β˜…β˜…β˜…β˜…β˜… (115)
$30.00
Facial in a Flash – Ayurvedic Ghee Cleansing CrΓ¨me for Facial Massage
β˜…β˜…β˜…β˜…β˜… (102)
$45.00
Hibiscus and rose body scrub
β˜…β˜…β˜…β˜…β˜… (73)
$35.00
Sleep / Stress / Hormonal Balance
10-Herbs Navel Oil for Hormonal Balance, Deeper Sleep & Nourished Skin and Lips
β˜…β˜…β˜…β˜…β˜… (260)
$44.00

Oil. Cleanse.
Nourish.

29 herbs, one MahaBhringraj oil, and a ritual passed down for generations to reduce hairfall and restore density.

MahaBhringraj Hair Oil with 29 Ayurvedic Herbs for Visibly Thicker Hair, Scalp Nourishment & Relaxation
β˜…β˜…β˜…β˜…β˜… (122)
$46.00
Ayurvedic Hair Serum With 11 Herbs For Stronger Hair, Tamed Frizz and Radiant Shine
β˜…β˜…β˜…β˜…β˜… (131)
$54.00
Ayurvedic hair cleanser with Bhringraj and Shikakai
β˜…β˜…β˜…β˜…β˜… (144)
$30.00

The Facial Ritual

Shop All
Ayurvedic facial cleanser with Mulethi and Saffron
β˜…β˜…β˜…β˜…β˜… (115)
$30.00
Zafferano Face Elixir for 24-Hour Golden Glow, Deep Nourishment & Supple Skin
β˜…β˜…β˜…β˜…β˜… (157)
$75.00
Night Repair Multi-Peptide Face Serum for a collagen boost, intense hydration, and renewed radiance
β˜…β˜…β˜…β˜…β˜… (288)
$60.00
Aloe Fresh Face Gel with Kashmiri Kesar and Mulethi for a radiant glow and deep hydration
β˜…β˜…β˜…β˜…β˜… (125)
$42.00
Ayurvedic Anti-Aging Night Face Oil with Bakuchi Oil, Dates, and Lychee
β˜…β˜…β˜…β˜…β˜… (325)
$58.00
Facial in a Flash – Ayurvedic Ghee Cleansing CrΓ¨me for Facial Massage
β˜…β˜…β˜…β˜…β˜… (102)
$45.00
Kansa Wand for Facial and Body Massage
β˜…β˜…β˜…β˜…β˜… (33)
$60.00
18-Herbs Enriched Under Eye Revival Serum with Licorice Root & Peptides for Brighter, Firmer Under Eyes
β˜…β˜…β˜…β˜…β˜… (122)
$48.00

The Gold Standard

24-karat gold bhasma, an Ayurvedic staple for radiance, worked into our most luxurious formulas.

24K Gold Ayurvedic Anti-Aging Night Cream with Bakuchi Oil, Saffron, and Turmeric
β˜…β˜…β˜…β˜…β˜… (197)
$58.00
24K Gold Ayurvedic Brightening Day Cream with Gotu Kola, Saffron, and Mulethi
β˜…β˜…β˜…β˜…β˜… (145)
$56.00
16-Herbs Luminous Gold Body Oil for Visibly Firmer, Toned & Radiant Skin
β˜…β˜…β˜…β˜…β˜… (183)
$54.00
24K Gold Bhasma Face Oil with 8 Herbs for Glowing Skin, Dark Spots & Anti-Aging
β˜…β˜…β˜…β˜…β˜… (192)
$60.00
Our Story

Ancient roots,
modern radiance

TruAyur began with a simple belief: that the Ayurvedic rituals practiced for thousands of years still hold the answers modern skin is searching for. We work with vaidyas and formulators to translate palm-leaf manuscripts into textures you'll actually want to use - rich, fast-absorbing, and honest about what's inside.

No water. No fillers. No shortcuts. Just herbs, oils and precious metals, prepared the way they always should have been.

Clean by Formula,
Not by Marketing

No Parabens
No Mineral Oil
Cold-Pressed Only
Cruelty Free
No Sulfates
Non-GMO
No Synthetic Fragrance
Dermat Tested

What Our
Customers Say

I've tried several face creams throught the years. I have very dry skin. This is the first one I've used that actually keeps my face fresh all through the night, without making my face break out. It's a great cream. Well done!

Terri Christiansen Verified Buyer
24K Gold Night Cream

I use it every night and already ordered a second bottle. Great product!

Patricia Miller Verified Buyer
10-Herbs Navel Oil

I love this face oil. You don’t have to use a lot of it. I’m getting compliments on my skin since I’ve started using it. It’s wonderful. I will purchase it all the time it is this line of skin care will be my line of skin care forever.

Sue Blackwell Verified Buyer
Anti-Aging Night Face Oil

I love the way my skin feels after using this face gel. Very pleased with my purchase.

Angela Verified Buyer
Aloe Fresh Face Gel

The fresh face gel firstly applies very well, secondly it is not a sticky gel, it blends on to skin very well. I have been using it for a about three weeks now and my skin feels softer and the uneven dryness on the face is gone.

AN Verified Buyer
Aloe Fresh Face Gel

luxurious, decadent, nourishes the skin, amazing scent, leaves skin soft yet tight.

Saurin Lakhia Verified Buyer
24K Gold Night Cream

I've only been using the oil for 4 nights but so far I've noticed deeper sleep and already an improvement in my lip texture.

Lynn Swisher Verified Buyer
10-Herbs Navel Oil

Absolutely love it! Light weight and gentle enough to use under the eyes! Thank you!

Summer Whigham Verified Buyer
Aloe Fresh Face Gel

The Sanjeevni Oil has been such a relaxing addition to my routine. It feels nourishing, and I love taking a few minutes to massage it into my skin. It leaves my skin feeling deeply moisturized and gives it a healthy, natural glow.

Neha Rani Verified Buyer
Anti-Aging Night Face Oil

I love the lingering scent: so pleasant. I will also use it on lips. I't a lovely oil.

Gail Mackenzie Verified Buyer
10-Herbs Navel Oil

I like the serum. It is smooth and seems to work well. I've only used it a few times so it will be a while before i see lasting results.

Nancy Kahlden Verified Buyer
Under Eye Revival Serum

I ordered something for just about everything and I love them all!

Kalia Mixon Verified Buyer
Luminous Gold Body Oil

It is a wonderful cream and I love it. It is light on your face and really gives your skin a powerful delivery of moisture, and your skin is beautiful in the morning

Anonymous Verified Buyer
24K Gold Night Cream

I love the smell...the effects are subtle but I do sleep more soundly.

Tera Lane Verified Buyer
10-Herbs Navel Oil

It smells wonderful and my hair is moisturized, but with the natural oils and I absolutely love it, and I will be a consumer for life

Anonymous Verified Buyer
11-Herbs Hair Serum

I love this. It makes my skin look amazing with a radiant glow.

Rochel Marie Lawson Verified Buyer
Aloe Fresh Face Gel

I love this cream! It definitely changes my skin for the better when I use it! I’m continuing to use it to find out how far my skin can improve.

Deanna Mangrum Verified Buyer
24K Gold Night Cream

I cant believe the difference in how I feel . like a new person

Betty Schlusser Verified Buyer
10-Herbs Navel Oil

This cleaner leaves the skin soft, smooth, and feeling clean. It is non drying and gentle on the skin. I am enjoying it immensely.

Lalita Krishnamurthy Verified Buyer
Ayurvedic Facial Cleanser

Skin is starting to clear and glow ! I can see a difference

Sunitha Soosan Verified Buyer
24K Gold Night Cream

I love the texture the smoothness on my skin so far I've only had it for a few days so I will see how it all works out thank you

Debra Daniels Verified Buyer
24K Gold Night Cream

Since using this oil I have been sleeping better.

Desranee Verified Buyer
10-Herbs Navel Oil

Love this cleansing shampoo. my hair feels so clean and looks shiny. Love it. highly recommend.

Judy Coursey Verified Buyer
Ayurvedic Hair Cleanser

Lovely lightly fragranced smooth cream and facial oil

Fawzia Afzal-Khan Verified Buyer
24K Gold Night Cream

So far im loving the smooth silky feeling my skin feels in the morning. A little goes a long way

Theresa Timmons Verified Buyer
24K Gold Night Cream

Oh my god, its so so good, made my skin beautiful

Nidhi Saigal Verified Buyer
Aloe Fresh Face Gel

So far so good. My skin fills a lot smoother And I am noticing a little more dewy glow.

Lois Murdock Verified Buyer
Ghee Cleansing Creme

Lovely! Feels wonderful. Beautiful packaging too.

Holly Bryant Verified Buyer
Radiance Day Serum

My face looks so amazing and very hydrating I’ll will keep on ordering it I’ll never run out

margaret jones Verified Buyer
24K Gold Night Cream

Smells wonderful and the ritual is very calming.

Anonymous Verified Buyer
10-Herbs Navel Oil

I received my order yesterday love this eye serum not flaky at all , so smooth I think ill keep my orders so far it’s excellent I am 78 years my skin is glowing, and smooth. I think I’ll order the day serum. Found a new Beauty its a keeper!! πŸ‘€πŸ˜Š

Victoria Verified Buyer
Under Eye Revival Serum

I love how silky it is

Helen Palascak Verified Buyer
24K Gold Day Cream

Love the way my skin feels .The cream provides moisture and smoothness.I use it every night

Bonnie B Verified Buyer
24K Gold Night Cream